Communicating understanding

KBC is a highly awarded, successful PR and representation agency for the global travel and tourism industry. We helped them develop a clearer message as part of a new business strategy that targeted new geographical territories. The competition is fierce, all claiming to intimately understand the destinations they serve so we recognised that KBC needed to position themselves differently. After workshopping with the team, a new positioning was developed which focused on their depth of understanding of the end user motivations. ‘We know what gets people going’ positions KBC as the agency that understands more than just destinations, they know what makes people select one destination over another, which can only come from real depth of consumer understanding.  

Laurie Griffithsside