Its not about how loud you shout. It’s what you say that counts.

We can all shout (some of us louder than others — Anna here!), but when there’s so much other noise will anyone listen? As we fight for attention, our own must be focused on what we’re saying not how loudly we’re saying it. Tomorrow is my mother’s 70th birthday, I’ve been so busy with finishing up the renovation of my house, working, looking after my son and settling a new puppy into the household that I haven’t had any time to buy her gift. So at lunchtime, I power walked (on the hottest day of the year) into town for a spot of panic buying.  I didn’t have a clue what to get, my brief was woolly at best — she likes jewellery and bright colours. £250 later I’d bought a bright orange handbag (she’ll probably say the colour doesn’t match her skin tone), some novelty coasters (she never uses coasters), a pair of earrings and a necklace (that don’t match), some dog butt fridge magnets (I was panicking) and a solar powered waving statue of The Queen (she’s a royalist). If this isn’t the perfect example of why you need a single minded clear brief, I’m not sure what is. At Mosaic we work tirelessly to find the most potent point you should be making, giving the creative brief the clarity it needs. Rest assured the output of that brief is never panicked (unlike my shopping habits).