Wood Bros new brand identity
BRAND POSITIONING | VISUAL IDENTITY
BRAND ARCHITECTURE & IDENTITY OVERHAUL FOR TRADITIONAL FURNITURE MANUFACTURER
Wood Bros. manufacture furniture sold via independent and national retailers. They have been designing furniture for over 90 years and are most famous for the Tudor and Elizabethan inspired ‘Old Charm’ brand which gained popularity in the 80s. In order to broaden the brand appeal we developed a new brand strategy for the business, starting with a clearer brand architecture. An extensive consumer research study was commissioned by Mosaic that helped provide clarity on future product development as well as a new brand identity and positioning.