Kambi brand positioning and visual identity development
BRAND POSITIONING | VISUAL IDENTITY | MOVING IMAGE
HOLISTIC DEVELOPMENT OF A SPORTS BOOK BRAND EXPRESSION
Kambi is a technology firm that provides a sophisticated sports betting platform for companies and brands looking to compete and leverage the growing online betting market but without the vast expense of creating their own systems. Kambi’s technology and oddsmakers are only part of the story with much of the real opportunities for their clients being in harnessing the power of the data itself. This maybe seeing a sales opportunity or identifying unwanted risky trading patterns.
After an exhaustive interrogation of the C-Suite through facilitated workshops, Mosaic created a proposition, brand positioning, messaging matrix, new visual identity and brand expression. We created a conceptual campaign called ‘See the unseen’ that included a highly ambitious film created through motion capture technology.