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BRAND OVERHAUL OF UK SCHOOL SPORTS APPAREL SUPPLIER
Squadkit is the UK’s number one provider of quality sports clothing for the independent school sector. Its quality merchandise is supplied to cover the range of needs of school children to include everyday sportswear as well as select team kit. The ethos of the company is that all children should enjoy and experience the benefit of high performance clothing not just the elite. We worked with Squadkit to firm up their brand positioning and its visual identity. A campaign based on ‘Count me in’ has been rolled out to reflect the empowering intentions of the brand which features new photography of both teenage boys and girls enjoying being active.