Watch it, Drive it, Buy it — Gifts for Petrolheads

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Christmas is such a fun time of year, for retailers the battle for attention starts early. As soon as Halloween is over, the supermarkets stock up with mince pies and Christmas pudding. We all eagerly await the Christmas TV advert battle and then start to think about what to give our friends and family at Christmas. For the petrolhead that has it all, Silverstone provides the perfect solution with a whole range of different gift ideas, the most popular of which are F1 tickets and Silverstone driving experiences. This year we created a campaign that celebrates the cars. We built CGI snowglobes to house some of the cars you can either see or drive at the home of the British Grand Prix. The campaign was pushed out on and offline with the headline ‘Christmas Gifts for Petrolheads’.

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Laurie Griffithsmain