Kambi is a B2B technology supplier to the sports betting industry. Their solution provides sports betting retailers with a sophisticated product that manages every aspect of their sports betting product from front end design, right through to data analysis, odds compiling and risk management. Past marketing campaigns had failed to articulate the proposition succintly. We worked with the senior management team to get to the heart of the offering and created messaging that focused on the benefit of a partnership with Kambi, not just the platform’s technical capabilities. ‘The Intelligent Sportsbook’ was borne, providing the brand with a real shift in communications messaging which helped their prospects immediately understand the benefit of working with Kambi.