Global audience engagement

Global audience engagement

Mosaic has worked with London Business School on a variety of different projects since 2006, including events, fundraising communications, an award-winning magazine, and the School’s brand identity.

Thanks to our expertise in magazine design and production combined with a comprehensive understanding of the significance in the relationship between alumni and educational institutions, we developed two key publications for London Business School: AlumniNews – a quarterly publication forming a crucial link between the School and its valued alumni; and Business Strategy Review – the School’s flagship thought leadership journal which was relaunched in 2010. Both publications were extremely popular and helped to broaden the engagement between the School and its current and future alumni. Business Strategy Review won the award for ‘Best Corporate Publication’ at the CorpComms Awards 2012, and was ‘Highly Commended’ in the ‘Customer Magazine of the Year’ category at the PPA Awards 2012.

For several years, we have helped London Business School to promote two key alumni events in the School’s calendar – WAC (Worldwide Alumni Celebration) and Reunion. For both campaigns, we have developed the look and feel year on year, to capture the minds of the School’s extensive worldwide network of alumni.

Recently, we worked on London Business School’s first major fundraising campaign, including promotional print material and electronic direct mail specifically targeting the alumni network. The campaign has generated fantastic results, including an individual gift of £25million.

“Mosaic have worked with London Business School for a number of years and have delivered a number of successful marketing campaigns and collateral for us – including for our alumni reunions, fundraising campaign and Worldwide Alumni Celebration – spanning microsites, print, emails and at-event collateral. I’ve been particularly impressed with their creative concepts and how these are brought to life across different elements of a campaign.”

London Business School

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