Travel Marketing Award for Azores campaign
Mosaic was buzzing following the announcement that our 2013 campaign for the Azores Promotion Board had been named Best Advertising Campaign of the Year (under £250,000) at the prestigious 2014 Travel Marketing Awards.
Beating off strong competition, the innovative campaign, entitled Today, was produced in collaboration with KBC and MEERKATworks, and featured press, outdoor and digital marketing elements.
The campaign helped raise the awareness of the Azores, capturing the unique spirit of this unusual and undiscovered part of the world, located in the Atlantic Ocean, 1500km from Portugal.
During the three-month campaign, there was a 98% increase in traffic to visitazores.com, and a significant increase in visitors to the Azores islands.