Change identification — seek and ye shall find.
Transformation, rebirth, rejuvenation, innovation, advancement — whatever word you choose to label it with, change is one of the hardest things to do, but do it well and the rewards can be bountiful. When looking for change opportunities several things must be considered, the most important of which are risk; and reward. Identifying the opportunity for change can be difficult, especially when you sit so close to it. After all, what’s staring you in the face is often the hardest thing to see. That’s why bringing in an external partner can really help you see it, and work out the best way to harness every opportunity whilst minimising risk. In our world a changed brand positioning, a renewed goal, a gap filled and even a refreshed tone have the potential to impact positive change on business. Because more often than not, the smallest steps deliver the biggest gains.