Promoting HR's professional body

Promoting HR's professional body

Mosaic has worked with the professional body for HR professionals, the CIPD since 1992, helping the organisation to promote membership, along with training and other commercial activities.

One example of work from our 21 year relationship is on Experiential Assessment - a new route into the world of membership and accreditation within the HR professions, managed by the CIPD. Our job was to help the CIPD educate HR professionals about this programme, and to make it appealing and achievable. We explored the emotional reasons that might trigger individuals to opt into the programme. We created a slightly tongue-in-cheek creative, using an enormous Vegas-style sign made with CGI to show there are other ways of achieving recognition.

We are  currently working with the CIPD on other initiatives to raise awareness of the organisation and its activities, such as the review of the Graduate grade from the Chartered Institute of Personnel and Development membership. The campaign supports a comprehensive programme of marketing activity and encourages current CIPD Graduate members to upgrade to professional membership as a Chartered Member (Chartered MCIPD) or Chartered Fellow (Chartered FCIPD). Our task is to create a design that targets current Graduate members with creative that stretches across all groups, platforms and campaign phases. Through an engaging and informative approach, we will communicate the value and ease of upgrading, with a focus on the simplicity of the assessment process. Informing Graduates of the upgrade to professional membership as being simple, quick and inexpensive.

These projects are on-going and gaining momentum as more HR professionals become aware of the new assessments and membership upgrades, with the feedback on our approach being very positive.

Contact us. We'd love to know more about your project.

The Top Floor, 4 St. George's Place, Brighton, BN1 4GA

+44 (0)1273 811090