Competition is fierce and complex. It’s not just about choice. It’s about winning attention and exploiting the opportunity that it offers. We know who we want to reach, but we need to find the right story. Too often the default is transactional — true but does it pass the “So what test?” We search for the emotional motivator that drives action.
When you’re in this space, results follow. Whether it’s smashing fundraising targets or growing memberships, successful engagements come from messages that people feel.
Engagement: Porky Whites
Porky Whites sausages have been ‘80 years in the making’ and it’s fair to say that for nearly 20 of them, Mosaic has had a big part to play. From our initial development of the Porky Whites sausage range, we’ve worked with every aspect of the brand’s growth. New product development, packaging, websites, promotion, social media, photography and film-making have all received the Mosaic touch. In 2017 we built their award-winning online shop.
Market research highlighted a gap in the sausage market for a healthier, lower fat and gluten free option. We introduced Porky Lights — a food success story that is now something of a food legend.
after introduction of
customers for online
shop in two months
And here are a few we prepared earlier...
Always less is more. Never more or less.
Discover how Mosaic creates brand engagement.
If you don’t feel it, then who’s to say it exists?
Discover how Mosaic creates brand appeal.