At Mosaic we make change happen. Change has the power to transform brands.
 

Less is more.

Never more or less.

 
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We all know how hard it is to get a true perspective. Even our reflection in a mirror is a reverse view. Succinctly articulating what you are is tricky. It often takes an outsider looking in to help uncover what’s really important. Something we've a proven track record in. It's a process that works and it provides the essential ingredient found in all of our output. You're the expert on your business and we'll work with you to find the 'golden thread'. Sometimes it's from an informal chat. Sometimes it's a facilitated workshop. And sometimes it's the result of research. But it's never guesswork.

We've brought brand clarity to universities, technology firms, FMCG ranges — we've even helped one of the world's most respected business schools to see things from a different perspective.

All you need bring is an open mind.

 

Clarity: Regent’s University London

Regent’s University offers students a unique experience within one of London’s Royal parks. Articulating the more exclusive offering of the private university had been difficult in the past. Mosaic recommended making the positioning clear and narrowing the focus to attract the kind of people who would thrive at Regent’s. 

Expressing exclusivity requires sensitivity. We built on the visual identity we had previously shaped, introducing a new photographic language that had echoes of designer labels. A style the target students found affinity with. We changed the strapline to London’ s Independent University to reinforce the University’s private status. This gave clarity to the offering, resulting in higher quality leads and improved brand perception.

The results for the
clearing campaign speak
for themselves.
Enquiries were up
80%
Conversions up by
2400%
Kambi 'See the unseen'

Kambi

'See the unseen'

 
 

And here are a few we prepared earlier...

 
 
Silverstone Circuits 'Experience is everything'

Silverstone Circuits

'Experience is everything'

London Business School Business. Strategy. Review.

London Business School

Business. Strategy. Review.

Ecoles Des Roches 'Esprit des Roches'

Ecoles Des Roches

'Esprit des Roches'

University of London 'Join the World Class'

University of London

'Join the World Class'

KBC Travel Marketing & PR 'We know what gets people going'

KBC Travel Marketing & PR

'We know what gets people going'

St George's, University of London 'A dedicated team for life'

St George's, University of London

'A dedicated team for life'

Always less is more. Never more or less. 
Discover how Mosaic creates brand engagement.

See your business in a new light. 
Discover how Mosaic creates brand appeal.