Kambi is a B2B technology supplier to the sports betting industry. Their solution provides sports betting retailers with a sophisticated product that manages every aspect of their sports betting product from front end design, right through to data analysis, odds compiling and risk management. Past marketing campaigns had failed to articulate the proposition succintly.
The London hotel product offering is cluttered and complex, standing out is tough. We conducted a thorough competitive study for Richmond Hill Hotel and identified an unoccupied territory they were perfectly positioned to adopt
One advert sticks in my mind as a kid and it was a Chewits ad from the early 80s – “Chewits. Chewier than Barrow-in-Furness bus depot.” Remember it? Perhaps not, but it was poignant for me on two levels.
We can all shout (some of us louder than others), but when there’s so much other noise will anyone listen? As we fight for attention, our own must be focused on what we’re saying not how loudly we’re saying it.
Social media has transformed the creation of brand advocates. Before the mass adoption of social media, driving consideration through advocated word of mouth was achieved via a fairly linear customer journey.
Mosaic was buzzing following the announcement that our 2013 campaign for the Azores Promotion Board had been named Best Advertising Campaign of the Year (under £250,000) at the prestigious 2014 Travel Marketing Awards.
Just when you think you get it, something happens that changes everything. I’m no stranger to a little home improvement and moving into a new house a couple of months ago has spurred more than a few impulsive purchases, as my dwindling funds will testify.
It’s a common concern for people like me to try to unpick and understand how and what it takes to make a client’s offering as appealing as possible to a prospect. We spend literally days kicking brand propositions, promises and values around until they ring true.
Rather than people’s main interaction with the internet being via a desktop in their lounge, bedroom or office, people are increasingly accessing the internet via a mobile device from their bed first thing in the morning or last thing at night; or from their sofa in the evening with the TV on in the background.